Corporate Charisma: How to Achieve World-class Recognition by Maximising Your Company's Image, Brands and Culture
by Paul Temporal, Harry Alder
ISBN 13: 9780749918255
Format: Hardcover (224 pages) Publisher: Piatkus Books Published: 26 Mar 1998
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Romancing the Customer: Building Power Power Relationships Between Customer and Brand Equity
by Paul Temporal,Martin Trott
ISBN 13: 9780471846154
Format: Hardcover (228 pages) Publisher: John Wiley & Sons Published: 11 Apr 2001