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Romancing the Customer: Building Power Power Relationships Between Customer and Brand Equity Romancing the Customer: Building Power Power Relationships Between Customer and Brand Equity by Paul Temporal,Martin Trott

Romancing the Customer: Building Power Power Relationships Between Customer and Brand Equity

by Paul Temporal,Martin Trott


ISBN 13: 9780471846154

Format: Hardcover (228 pages)
Publisher: John Wiley & Sons
Published: 11 Apr 2001

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